Dental website design for Florida practices
A fast, hand-coded website that books appointments, follows Florida's dental advertising rules and speaks your patients' language. One monthly fee, nothing upfront.
Most dental websites come from a handful of national template vendors, which is why so many of them look and read the same. We build each practice's site by hand, around the treatments it actually wants more of, the neighborhoods it serves and the language its patients speak. In much of South Florida that means a site that works as well in Spanish as it does in English.
Below are the cities where we have looked closely at the local market. If yours is not listed, we work with practices anywhere in Florida.
What a dental practice website needs
- A page for each treatment you want more of, written the way patients search: "dental implants", "emergency dentist", "Invisalign", not just "restorative services".
- One obvious way to book: online scheduling, a click-to-call button on mobile, or both, visible without scrolling.
- Insurance and payment answers: which plans you accept, whether you take patients without insurance, financing options. These are among the first things new patients look for.
- Your dentists, by name, with their licenses and training. It builds trust and it is part of Florida's advertising rules (see below).
- Fast loading on phones. Most patients find a dentist on their phone, often in a hurry because something hurts.
- A Spanish version when your patients need it, written properly rather than machine-translated.
- Forms that do not collect health information they do not need. A booking request needs a name, a phone number and a preferred time, not a medical history.
Florida dental advertising rules your website has to follow
A dental website is advertising under Florida law, so the Board of Dentistry's rules apply to it just like they apply to a billboard. These are the ones that most often trip up dental websites:
- Identify the licensed dentist. Rule 64B5-4.002 requires all advertising to identify the Florida-licensed dentist who takes responsibility for it, by license number, or by the commonly used name plus the address and phone number on file with the Department of Health.
- No fraudulent, laudatory or comparative claims. The same rule bars misleading advertising, statements praising the dentist, and claims comparing the quality of your services with other dentists'. "The best dentist in town" is a problem.
- "Sleep dentistry" needs a permit. The term can only be used by a licensee who holds a valid general anesthesia permit.
- Specialist claims are restricted. Only dentists who qualify in a specialty recognized by the American Dental Association can hold themselves out as specialists, and credentials from other certifying bodies must carry the disclaimer required by section 466.0282 of the Florida Statutes.
- Free or discounted offers need the 72-hour statement. Under section 456.062, any ad for a free, discounted or reduced-fee service, exam or treatment must include, in capital letters, the statement that the patient may refuse to pay for other services performed within 72 hours of responding to the ad.
Sources: Fla. Admin. Code R. 64B5-4.002 and Fla. Stat. 456.062. This is a summary to help you brief your web designer, not legal advice; check current rules with the Board or your attorney before publishing.
What it costs
No upfront payment and no minimum term. The domain is registered in your name. How monthly plans compare with paying once.
Questions from dental practices
With _luma, a 5-page dental website costs $129 a month with no upfront payment, including design, hosting, the domain, maintenance and content changes. A single landing page for one treatment, such as implants or Invisalign, costs $99 a month.
We work with practices anywhere in the US, but our city pages focus on Florida because we are based in Miramar and know its advertising rules and its bilingual patient base best.
Only if you qualify in a specialty recognized by the American Dental Association. Florida's Board of Dentistry restricts specialist claims, and credentials from other certifying organizations need the disclaimer required by section 466.0282 of the Florida Statutes.
Yes, if the offer is a free, discounted or reduced-fee service, exam or treatment. Section 456.062 of the Florida Statutes requires the statement, in capital letters, in that advertisement, which includes the page on your website that shows the offer.
No. Each site is designed and coded by hand for the practice. The monthly fee covers the design, hosting, the domain, maintenance and content changes, with no upfront payment and no minimum term.
Yes. A second language is available as an add-on for the whole site, and we write the Spanish version properly instead of relying on automatic translation.