Law firm website design for Florida attorneys
A website that brings in consultations without tripping over the Florida Bar's advertising rules. Hand-coded, bilingual when your clients need it, one monthly fee and nothing upfront.
A law firm website is advertising, and in Florida that means it is governed by Rules 4-7.11 through 4-7.17 of the Rules Regulating The Florida Bar. Many sites sold to Florida firms are templates designed for every state, and they show it: "aggressive" and "the best" in the headline, client reviews pasted in without a disclaimer, "specialist" claims nobody checked. We build each site by hand, with the Florida rules in mind from the first draft.
Your website does not need to be filed with the Bar for review: the Bar's handbook says lawyer and law firm websites are exempt from the filing requirement. But the content rules still apply in full, and that is where most problems start.
Bilingual sites and the language rule
In much of South and Central Florida, a law firm that only speaks English online is invisible to a large share of the people who need it, especially in immigration, family and personal injury law. If your site advertises in more than one language, Rule 4-7.12(c) requires the information that the rules make mandatory to appear in each language. We build the Spanish version of your site as a real version, with every required element in it, not a translated homepage.
What a law firm website needs
- A page for each practice area you actually practice, written for the client's problem ("I was in a car accident", "my visa expired"), not the statute.
- A free consultation path that works on a phone: click-to-call, a short intake form and, if you offer it, WhatsApp, which many Spanish-speaking clients prefer.
- Attorney bios with real credentials: bar admission, education, and certifications only where they are real and named.
- Your office location stated correctly, including whether other locations are by appointment only.
- Results and reviews handled the way the Bar requires, with the disclaimers in the right place.
- Fast loading and clear design. People looking for a lawyer are often stressed and on their phone.
Florida Bar advertising rules your website has to follow
These are the rules that most often affect law firm websites, from The Florida Bar's Handbook on Lawyer Advertising and Solicitation (13th edition, effective December 10, 2025):
- Name and office (Rule 4-7.12(a)). Every advertisement must include the name of at least one lawyer or the firm, and the city, town or county of at least one bona fide office. Listing cities where the firm has no real office is misleading; shared or virtual spaces must be described as available by appointment or for consultation.
- Past results (Rule 4-7.13(b)(2)). Results must be objectively verifiable and cannot leave out facts that would make them misleading.
- No unverifiable comparisons (Rule 4-7.13(b)(3)). Calling yourself "the best" or "the most aggressive" is not allowed unless it is objectively verifiable.
- Testimonials (Rule 4-7.13(b)(9)). Allowed only when they reflect the client's actual, representative experience, the lawyer did not write them, the client received nothing of value for them, and, if they mention results, they carry a clear and conspicuous disclaimer that prospective clients may not obtain the same or similar results.
- Certified, specialist, expert (Rule 4-7.14(a)(4)). "Board certified" only if the lawyer actually is, naming the certifying organization; "specialist" or "expert" only when objectively verifiable. A firm needs a disclaimer if not all of its lawyers have that expertise.
- Fees (Rule 4-7.14(a)(7)). If you mention a fee, say whether the client also pays costs; contingency-fee ads must say whether costs are owed if there is no recovery.
- No Bar approval or logo (Rule 4-7.13(b)(10)). An ad cannot imply approval by The Florida Bar or use its seal or logo.
- Languages (Rule 4-7.12(c)). If an ad uses more than one language, the required information must appear in each language used.
Source: The Florida Bar, Handbook on Lawyer Advertising and Solicitation, 13th ed.. This is a summary to help you brief your web designer, not legal or ethics advice; the Bar's Ethics and Advertising Department answers questions about specific content.
What it costs
No upfront payment and no minimum term. The domain is registered in your name. How monthly plans compare with paying once.
Questions from law firms
With _luma, a law firm website of up to 5 pages costs $129 a month with no upfront payment, including design, hosting, the domain, maintenance and content changes. A single landing page for one practice area or ad campaign costs $99 a month.
No. The Florida Bar's Handbook on Lawyer Advertising says lawyer and law firm websites are exempt from the filing requirement. The content rules in Rules 4-7.11 through 4-7.17 still apply to the website, and paid or boosted social media posts are handled differently.
Yes, if they meet Rule 4-7.13(b)(9): the review must reflect the client's actual and representative experience, you cannot have written it or given anything of value for it, and if it mentions a result it needs a clear and conspicuous disclaimer that prospective clients may not obtain the same or similar results.
No. Each site is designed and coded by hand for the firm. The monthly fee covers design, hosting, the domain, maintenance and content changes, with no upfront payment and no minimum term.
Cities we cover