Legal

Privacy policy

Last updated: October 2026

At _luma we take care of your data. This policy explains what information we collect when you use this site, what we use it for and how you can exercise your rights.

What data we collect

What you give us in the site's forms: name, email, phone or WhatsApp, company (optional) and the message you write.

If you use the website analyzer, the site address you enter and the analysis result, which is kept for a while so it isn't repeated. We don't ask for personal data to run an analysis.

Technical browsing data (pages viewed, device, country and traffic source) through measurement tools.

What we use it for

To answer your questions and put together the proposals you request.

To improve the site and measure which campaigns and pages work.

To meet legal and invoicing obligations, where applicable.

Third-party tools

We use Resend to send the site's emails, Google Analytics and Meta Pixel to measure visits and campaigns, and hosting providers to publish the site. When online payments are enabled, payments are processed by Mercado Pago and we don't store your full card details.

These tools may use their own cookies or identifiers, according to their policies.

Cookies

We use cookies and similar technologies to measure how the site is used and how effective campaigns are. You can block or delete them in your browser settings; the site keeps working.

How long we keep it

We keep your data for as long as needed to handle your inquiry and the business relationship that follows, and after that for the periods required by law.

We don't sell your data

We don't sell or rent your personal information. We only share it with the providers mentioned above, as needed to provide the service.

Your rights

You can ask us to access, correct or delete your data, and object to our using it. Write to hello@underluma.com and we'll reply promptly.

In Argentina, the Agency for Access to Public Information is the supervisory body for the personal data protection law.

Changes

We may update this policy. The current version is the one on this page, with its update date.